Please read these reasons why an SSL Certificate is important. (Partial Source – http://bit.ly/security-protect )
1. Protection Against Hackers
This is essential if you’re inputting sensitive details such as your user name and password for admin, credit card info, or form data on the user side. Conversely, it protects you from man-in-the-middle (MITM) attacks: this is when a third party (i.e. a hacker) is intercepting transmissions between two clients.
2. You’re More Trustworthy to Users
With a certificate, you’re sending out a message to your readers and customers, proving to them that you take them and their privacy seriously. By doing so, you’re instilling confidence. Without an SSL certificate, you’re waving a red flag to your readers, which may put them off future visits.
3. Improved Search Engine Rankings
Many rely on search engine optimization (SEO) to achieve a higher ranking on Google. But no matter what you search, chances are the vast majority of results on the first page will have HTTPS addresses. SEO experts will tell you that it’s vital for sites to be on the first two pages of results. Comparatively few look beyond that.
4. Improved Site Speed
Your site ranking is also partially determined by site speed. The faster your website, the more people will visit, and the higher you’ll appear in search results. Although very slight, every bit of speed helps in the long run. You and your audience will benefit from increased performance. Users are more likely to return if they know everything loads in quick time.
5. It Doesn’t Cost Much
Adding an SSL certificate is an intimidating task, which is why smaller websites frequently don’t do it. We are here to help you get that SSL certificate put into place and so you can breathe a sigh of relief that you are protecting potential users from the bad guys.
6. Future Proofing
The security of the web is forever evolving. SSL certificates aren’t the ultimate defense against hackers, but they’re a good start. As hackers get better, so does SSL certificates. It is your first defense.
Wordfence Malware Prevention
In the same manner, malware is also a concern for sites. You have spent a great deal of time and money on your website, SEO, SEM, and marketing. The scariest thing imaginable is rolling out of bed in the morning, stumbling to your computer, loading up your site and seeing this:
If you see this in Google Chrome, it means your WordPress site has been listed in Google’s malware or phishing list. This means that:
- You disappear from Google’s search results. It doesn’t matter how high you rank or how much effort you invested. You’re gone.
- Anyone who visits your site in Google Chrome will see this warning.
- Many other users will get alerts from their virus scanners when visiting your site that get data from Google’s Safe Browsing API.
- The solution is installing WordFence Malware prevention software on your site to run a daily scan for these types of bugs.
- While there is a free version that holds off certain attacks, for $99 you can purchase a yearly subscription that will give you a greater defense on Malware.
Wordfence is a second degree protection from malware and hackers, with real time updates.