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Social Media Image Sizes 2018

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If you’re like me, I hate to see squished, cropped off, half images that are the social media platforms. It makes the social media sites look aweeful and doesn’t do anything for your company image. Below you will find the images sizes for 2018 on the most commonly used social media platforms for 2018.

Cover Photo: 828 x 315 pixels (a preferred maximum file size of 100 KB)
You can edit and add creative images as your cover photo that represents you or your business in the correct sense. – Appear on page at 820 x 310 pixels
– Anything less will be stretched.
– Minimum size of 399 x 150 pixels.
– Smartphones display as 640 x 360
– For best results, upload an RGB / JPG file less than 100 KB.
– Images with a logo or text maybe best as a PNG file.

Profile Picture: 180 x 180 pixels
Unlike the cover photo, which only appears on your Facebook page, your Facebook profile picture will be seen on your page, on posts where you comment, on the timelines of others where you post messages, in search results of Facebook’s Open Graph and so on. In short, it represents you at most places on the largest social networking platform.

Shared Image: 1200 x 630 pixels
You can engage your friends or business followers in meaningful conversations by sharing useful images on your Facebook timeline. These will appear in the news feeds of your friends and followers. Check this post for more information on image sizes for Facebook

Shared Link: 1200 x 627

Image Guidelines:
– Recommended upload size of 1200 x 627
– Square Photo: Minimum 154 x 154px in feed.
– Square Photo: Minimum 116 x 116 on page.
– Rectangular Photo: Minimum 470 x 246 pixels in feed.
– Rectangular Photo: Minimum 484 x 252 pixels on page.

Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.

Event Image: 1920 x 1080 px
Image Guidelines
– Facebook will scale down to minimum dimensions: 470 × 174 pixels.
– Shows in feed: 470 × 174 pixels.

Highlighted Image: 1200 x 717 pixels
Image Guidelines
– Will appear on your page at 843 x 504 pixels.
– Choose a higher resolution at that scale for better quality.


Profile Photo: 400 x 400 pixels / Displays at 200 x 200 pixels (a maximum 100 KB file size)

It is often said that the “first impression is the last impression”!
Your Twitter profile picture is your main identification mark that will be visible to everyone. It will be visible on your home page, on the Twitter stream of your followers whenever you Tweet and so on.
Since it represents you or your brand, the image should be of the highest quality.

Header Photo: 1500 x 500 pixels (a maximum 10 MB file size)

You can use an eye-catchy, creative image for your high-resolution header photo on your Twitter profile page. As a business, your Twitter page header photo should be in sync with your logo, tagline and brand.

In-stream Photo: 440 x 220 pixels (a maximum 5 MB file size for photos and 3 MB file size for animated gifs)

You can post up to four pictures along with your tweets on this platform. For every in-stream picture, an image link is created which takes up the Twitter character space. You simply need to maintain the 2:1 ratio of the images which can be reduced to a smaller version to effectively fit your follower’s stream.


Profile Picture: 110 x 110 pixels

Photo Size: 1080 x 1080 pixels

Video to Stories: 750 x 1334 pixels

On Instagram, you can upload a video to your timeline or share it to Instagram stories. The correct size to use will be determined by where you publish it.

The maximum duration of the video should be 10 seconds.

Landscape Size: 1080 x 566 pixels

Portrait Size: 1080 x 1350 pixels
Instagram portrait size recommended: 1080px x 1350px. However, Instagram will show it as a 600 x 749 pixel image.

Photo Thumbnails: 161 x 161 pixels
For all types of Instagram images, you need to maintain an aspect ratio of 1:1. So, all your images will appear in square dimensions. You need to take special care with the image quality because limited text content is shared on this platform. It is more about the pictures and visuals!


Channel Cover Picture: 2560 x 1440 pixels (for desktop), 1855 x 423 pixels (for tablets), 1546 x 423 pixels (for smartphones), and 2560 x 1440 pixels (for TV)

The sizes are optimised for the different platforms as YouTube videos are often streamed using any of the above mentioned platforms. Also, the video channel cover image should tell your viewers more about the kind of videos that they will probably be able to view on your channel.

Video Uploads: 1280 x 760 pixels

You know that YouTube is a video sharing site and not an image sharing one. So, you need to maintain this resolution (about 16:9 aspect ratio) for the videos that you upload.


Personal Background image: 1584 x 396px

Standard Logo: 400 x 400 pixels

Profile image: 400 x 400 pixels
– Recommended between 400 x 400 & 20,000 x 20,000 pixels
– Minimum 200 x 200 pixels
– 10mb maximum file size / JPG, GIF or PNG files only

Linkedin Brand / Company Pages Image Sizes
Background image: 1536 x 768px
Recommended:1536 x 768 pixels.
Minimum size of 1192 x 220.
Maximum 4MB.
Appears as 1400 x 425 pixels.
Image types include: PNG, JPG or GIF.

Standard Logo: 400 x 400px
Image Guidelines
– 400 x 400 pixels recommended
(300 x 300 minimum and resized to fit).
– Maximum 4 MB (Square layout).
– PNG, JPG or GIF.

One of the two brand logos that you should be uploading to LinkedIn is the business logo. This is the bigger of the two and is going to show up right next to your brand name on your LinkedIn homepage. This image also appears in the “Companies you may want to follow” section, so the more enticing the photo the more likely the followers!

Business / Career Cover Picture: 974 x 330 pixels

Image Guidelines:
Minimum 974 x 330 pixels.
Maximum 2 MB.
Landscape Layout.
PNG, JPG or GIF.

At the top of this page sits a banner that is bigger than any of the other images on LinkedIn. You can use this space to choose a picture that speaks to your company in order to attract some great potential employees.

Square Logo: 60 x 60px
Image Guidelines
– 60 x 60 pixels (resized to fit).
– Maximum 2 MB.
– PNG, JPG or GIF.

This is the brand image that shows up when your company is searched. Make sure you use something recognizable to your brand to make sure customers know which company they want to click on.


Business Banner Image: 646 x 220 pixels
Image Guidelines
– Minimum 646 x 220 pixels.
– Maximum 2 MB.
– Landscape Layout.
– PNG, JPG or GIF.

Banner images is one of the newest and most prominent of the images that you can use on LinkedIn. This image appears when a user visits your brand’s homepage. Since this image is located on your homepage it’s likely the visitor is actively searching for your brand, so use this opportunity to reel them in with a great image.

Standard Logo: 400 x 400px
Image Guidelines
– 400 x 400 pixels recommended
(300 x 300 minimum and resized to fit).
– Maximum 4 MB (Square layout).
– PNG, JPG or GIF.

One of the two brand logos that you should be uploading to LinkedIn is the business logo. This is the bigger of the two and is going to show up right next to your brand name on your LinkedIn homepage. This image also appears in the “Companies you may want to follow” section, so the more enticing the photo the more likely the followers!

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